***All images in this post are copyright Carrie Viohl***

NEXT WEEK: Elizabeth Messina

{To nominate women you'd like to see in this series please list them in the comments-make sure to include your info in the comment fields so that I can get in touch with you- or write to me at: davina at davinafear dot com }

Make sure to check out the rest of the series by clicking here. Tell a friend!

CarrieV:

Carrie, I remember seeing your firemen project about a year or so ago and loved what you were creating. Your images have such a magical feel to them! You have a successful studio and a family and I'm so excited to have you here on the Women and Business series!

Thank you so much for being here!

You have 2 kids, right? What does a typical day look like for you?

That's right... a 9 year old daughter, and a 7 year old son. I'm-unendingly-lucky that my husband, Phillip, is such a hands-on dad. I get the kids up & dressed at 7:00, and by 7:25, Phil and the kids are in the truck on the way to school. While he's taking the kids to school, I take the time to watch the day's local weather & national news. I also do a very quick, 5 minute yoga morning stretch, called the Sun Salutation. (This helps me a LOT, since I spend most of my photo shoots sprawled out on the floor!) He gets back at around 8:00, and we are at the office by 9:30 each day that the studio is open. Our staff gets there shortly after, and we open the doors of the studio at 10:00AM! Depending on the week, I either have shoots or selling sessions thru-out the day, a constant stream of people coming in for portrait planning sessions, bridal consultations, and people coming to pick up their portraits! Phillip does all of the accounting and most of the management work. At 2:30, Phil goes to grab the munchkins, and brings them to our studio. (They have their own small "office" in our office area, complete with a homework & snack table, a computer desk, and a TV/couch area.) The kids have Piano, Yoga, French, & Violin classes, and seasonal sports. We all split the chauffeuring duties!By 6:00, our staff all go home, and the studio is closed, but I often have another outdoor shoot, so I drop the kids & Phil off at the house. My husband happens to be a great cook, so if I'm home, we cook a meal together, if I'm doing a shoot, he cooks! (He's amazing!)

Our unwind time is after the kids are in bed... I get a lot of creative excitement in fashion & culture magazines, and a good glass of wine! Phil loves to read as well, but he's also likely to go meet up with his guy pals after supper... he spends ALL day with women!

What do you think are the most important things you do as a mom and every day?

I'm a big believer in family time. I'm so lucky that this career has allowed my whole family to be together most of the day. The kids are at funny ages right now... they are not babies anymore! *sob* but they aren't teenagers, either. I want to soak up as much time with them right now as I can, because soon, they will be WAY too busy for us old fogies!

I saw that you’ve moved into a new studio space fairly recently. What did you do to prepare to make that jump?

We had been renting a studio across town for about two years. It was a funky, crazy old Edwardian building that stuck out like a frilly, sore thumb in an industrial area! We loved it, but we knew from the beginning that we would rather own a building, so that we could really modify it to suit our unique style. We started saving for a down payment, and then began the LONG search for a building that we loved. We looked at everything from a 4500sq ft building with a 5 acre yard out in the country for $400,000, to abandoned houses, and garage studios, and finally, a 115 year old building in our city's historic downtown district. The 115 year old building simply spoke to me! It was an utter mess, as it had most recently been a charity thrift store & soup kitchen! But we bought it for only $35,000, and with about 3 months worth of renovations, we had a studio that REALLY suited our style! (Not to mention a financial asset for the business.!) We opened the new studio with a glorious Open House party one year ago this month!

How did you incorporate your branding and colors into your studio?

We have a relationship with an interior designer that has been helping us for a while. We were working on a new logo to go with the new look of the studio, and when we showed her our new, understated logo, she took off from there. We decided on a color palette that centers around olive green and natural copper. We painted the walls a pale blue green that really made our "focus colors" pop. All of the frames in the studio are copper. We bought big expanses of corrugated metal and had them powder coated copper. The front facade of our brick building had been painted beige. We painted over the beige with "our" green, to make our building really stand out. After our colors started to come into place, we started working on the overall look of our studio. I wanted to make the studio look like stepping into one of my photos. So, we went for strong textures, and beautiful lighting. We tore down the plaster in some areas to expose the amazing 115 year old bricks, and we left all of the overhead ductwork exposed, as well as the original 14 foot tongue-and-groove ceilings. We have one long hallway that we've treated as a gallery, so we used museum track lighting there, but everywhere else, we have soft, indirect lighting for a spa-like feel. We want people to feel both cozy & artsy when they are with us in our studio, and from the comments we hear, I think it's mission accomplished! :)

What do you think are a couple of mistakes that women make as business owners/photographers? What advice do you have to avoid these mistakes?

I think women artists almost always undervalue (and underprice!) their work,especiallyat first. Icertainlydid! I think the best way to overcome this fear of pricing was to get solid business education. In my case, my amazing friend, Ann Monteith, forced me to look at my pricing and my work from an objective, business point of view. She told me once, "You don't have a business, you have a very expensive hobby!" OUCH! Spend your education dollar learning the BUSINESS of photography!

How did photography find you? And why did you decide to go into business?

Strangely, photography has been kinda *chasing* me since I was a kid. Part of dress-up with my sister always included a photoshoot. Back in the early 90's, I'd dress my kid sister up as a fairy, and then put her in the window of an old barn. Our mom would just roll her eyes and laugh when the developed film came back! I always admired the silhouettesof dead trees, and the tiny creatures in the grass, and the way that light fell into a room in the afternoon.

In 11th grade, my journalism teacher took one of my photos to the Student Journalism state competition (behind my back!) and it claimed the first prize.

Cleverly, I went to college to study psychology.

Then, I got married at the ripe ole' age of 19, I dropped out of college, and we moved to Germany. A year later, we had our first child , and of course, our families demanded photos of the new baby! Right away, people started asking who created the photos of my daughter. I took photos of other people's kids for fun quite a lot! Still, the thought of becoming a professional photographer never occurred to me.

It took a chain of strange events, and 4 more years, for me to even consider photography as a valid means of financially contributing to my family. When the thought finally floated into my brain and stuck there, my wonderful husband was in college, studying accounting. He told me, If you think that photography is what you want to do, I will support you as well as I can while you get started. He was going to school during the day, and bar-tendingat night.

After 3 years, the studio was growing fast enough that I was able to convince my husband to come work with my full time!

How do you stay creative?

Creativity takes time, and work. When I've got my head buried in lightroom & photoshop, working to crank out the next presentation for a client, I do NOT feel creativelyinspired. Editing is a rote,reflexive action for me. I much prefer my creativity to be in the camera room, or on location shoots. The lighting, the posing, and the stories that we are telling in camera are what keep me excited about photography.

I prepare for a session first & foremost by having really good planning sessions. Every client of mine comes into the studio about a week before their shoot to work with me on brainstorming for their session. We talk about their unique family story, their favorite colors, their dream house, their dream vacation... whatever it takes for me to get into their mindset. After a good planning session, I'm just as excited about their shoot as they are!

It's my job to stay inspired and focused, so I make it a part of each day to feed myself visually. I have a folder on my desktop called "inspiration" and it's filled with images, textures, colors, phrases, places... whatever stirs the right side of my brain in a new way! Reading escapism novels keeps my brain from falling into a rut, and fashion magazines like Vanity Faire & Vogue keep me up on trends in colors, textures, and lighting.

Also, get OUTSIDE, for goodness sake! There is no greater inspiration than the living world that we so often forget is out there.

You have a fairly large studio, what does a day look like at your studio, who do you have working for you and what do they do to help you manage your studio and life?

Yes, there are 5 of us working here, 4 that work in the studio full time, and one who designs from home.

We have a somewhat unusual arrangement, inspired by my wonderful friend, Carol Andrews. For one full week, I shoot & edit, and then the next full week, I meet with clients, and view proofs/ sell. This is vital to me, because I'm just not that clever, and shooting, editing, meeting, and selling, all in one day would be a NIGHTMARE for my brain!

Renee, our production manager gets in at 9:30, and checks to see that all of the orders that were placed the day before have successfully made it into WHCC's system. UPS normally comes at around 10:30-11:00, and she handles the incoming images. She takes all of the images into her production room, where she sorts, inspects, and packages them, and labels them to be either shipped or picked up. Renee also coordinates with me to research new marketing ideas, new goodies for clients, and we are always working to improve our packaging, and overall customer experience.

Rachel, our Customer Service rep, gets in around 9:45, checks the voicemail, and her email, and makes any changes to the schedule that might arise during the day. Rachel also manages my personal calendar, scheduling things like vacations, Dr. appointments, kids' activities, and the like. She greets clients as they come in, answers the phone and email all day, and enters new clients into our database. She also enters orders into SuccessWare after the purchasing appointments, and delivers the orders to Renee, who places the orders through our various vendors.

Haley, who works from home, designs all of our books, for weddings, babies, and seniors. She comes in about once a week, to deliver completed books, catch up on what's going on in the studio, and pick up more orders to be designed! Phil does all the accounting, payroll, and together we manage the overall operation of the studio.

You are married, what do you do to keep your love fresh and fun?

Phillip and I have been married for 10 years now! We are both passionate,opinionated people; so we butt heads in the studio. But when we walk out of the studio doors, we go back to being just married folk & parents. We leave any heated discussions at the studio's door. I think moving the business out of our house was vital for our marriage. When I used to work at home, I could never really turn off "Work Carrie," and I could see that it was becoming a problem. Phillip & the kids saw the back of my head more than anything. In the new studio, Phil and I share an office, and we oriented our desks so that we can look across the room and talk to each other, face to face. *awwww*

At work, I'm the boss, and the final decisions usually come down to me. But outside of work, I feel like it's important for Phil to be the head of our household. (Plus, my brain a little fried from making decisions all dadgum day!)

We tend to LIVE for our free weekends! We L-O-V-E hiking and nature trails, so if we have more than 4 hours' free time, we throw the kids in the truck, and head for a little mini-adventure!

Moms who are business women have so many things vying for their time. What do you do to market and how do you fit that into your already busy schedule?

This is so true! I'm a huge believer in blogsites. I have had a blog as my website since 2004. It's been my main marketing tool, and wildly successful! Our blog gets about 600 unique visitors per day, and it keeps our phone ringing. We've found that treating our clients like friends is the most natural, productive way to run in this industry. The other major marketing we do is TV commercials in about a 100sq. mile radius from my city. We purchase the commercials through our local cable company, and so we get a great deal, and really great, saturated distribution! Between the blog & the TV spots, we stay VERY busy! :)

What 5 tips do you have for women who are feeling overwhelmed with trying to manage life, business, being a mom, etc. etc. etc.?

1.) Take a pen & paper to bed! :) Seriously, one of the worst things in my daily life is when I wake up at 2:00am, with my head full of everything I have to do the next day ! If I have a pen & paper on my bedside table, then I can just jot down what's in my head, and then I can (usually) let it go and get back to sleep.

2.) Take a bath! With the door SHUT! I call it bathstorming. A LOT of my best creative ideas come to me while I'm relaxing in a quiet, warm bath. Creativity takes time, and so does sanity, so find a way for you to make quiet, peaceful alone time. Even if it's only 15 minutes a day. It doesn't have to be a be a bath... one of my favorite friends finds the same peace while she's gardening, and my mom gets up each morning by 5:30 AM to read and pray. Find "your" time, and make it a priority.

3.) Don't waste your off time! Off time needs to be OFF TIME. Turn off the computers, and spend time with the people who love you. If you're a mom, I can guarantee that your kids will appreciate your time MUCH more than facebook, photoshop, or any photographers' forum.

4.) Stay healthy! As momish as it sounds of me: eat your veggies, get fresh air, and take care of yourself! It's much easier to be stressed out & depressed if your body isn't feeling 100%.

5.) Find your self esteem! This was the turning point in my business. When I found out that it was OK for me to feel great about my photos just the way they were, it changed the way I did everything. Find a person you trust, and ask them to tell you what's GOOD about your work. Make sure this person is knowledgeable, honest, and NOT your Mom! :)

My website: http://www.studioviohl.com

The PPA's Studio Management Service's website:http://www.ppa.com/studio-management-services/

Ann Monteith's Website:http://www.monteithworkshop.com/ (Check out her wonderful blog!)

***All images in this post are copyright Carrie Viohl***

*Tell a friend about this series*

how to get it.

The LAST MINUTE. kit. is now available.

A companion to the GTKY. kit. the Last Minute Kit bridges the gap between you and the bride on her wedding day. The Last Minute Questionnaire is the perfect way to help your bride communicate important details to you that will help you capture her memories. How often have you arrived at the wedding day and discovered that events have been moved around, asked a divorced couple to kiss, or found out that plans have changed drastically since booking with you? Avoid some of the unexpected things that can happen on the wedding day. This kit helps you to have everything you need to know on the wedding day. This kit has more than 10 tips about how to maximize the Last Minute Questionnaire.

As a bonus to this kit we have included the Family Lifestyle Questionnaire and High School Senior Questionnaire.

We send out these questionnaires before our Lifestyle sessions. These questionnaire help us to get to know your clients more closely so that we can customize each shoot that we do. We couldn't go without giving you some tips so you'll get over 20 tips on how to work these questionnaires to their potential.

These three questionnaires will help you to create a great relationship with your clients, help you grow your business as a Lovemark, and in turn create more buzz and clients.

$99

Two kits have already been released. You can check them out here:

GTKY. kit.
CONTRACT. kit.

better. LIFE.

*Tell a friend*

you are lucky to be so creative.

I've had people say this to me many times. The thing is...we all have it within us to create something amazing and beautiful. I've believed that for a long time...and this clip backs me up on that belief. :)

We are ALL creative.

Last week, I had someone write me a heartfelt letter.  I wrote a lengthy note in return and in that note I wrote these few sentences:

"All of us have been through similar things and at the same time we all have a different set of circumstances. You are a woman of strength with something special and unique to bring to the table of life. Trust in that. Believe that you have something that no one else does that will bless the people around you.  You have special gifts, find them, nurture them, and believe YOU."

I'm including them here because I believe that all of us have creative potential within us.  There is a beauty within each person that is different from all the rest.  Women all express that differently. 

Maybe it's in the way you have patience with a child, the perspective from which you see the world, the way you can always say the right thing, the ability to be a diplomat in difficult situations, the way you see color, the magical way you put clothes together, that you can manage to get 3 loads of laundry, dinner on the table, and a baby diaper changed all at the same time, when you teach, people are touched by what you say and moved to action, you sense immediately when a person's mood changes and know what to do, you know when not to speak and when to listen....

All of these things and more are ways we create...art, relationships, happy homes, beauty, love, understanding, hope, giving...

Believe YOU.  Believe that you are creative.  Give into the part of you that wishes you were creative and know that you already are.  Start to see it... 

creative. LIFE.

*Share this with a friend*

don't quit.

So over the last few weeks I've been kind of lax about what I eat and how hard I exercise. It hasn't really shown on the scale at all. I've been thinking, "Oh yay! My metabolism is still keeping up." I hadn't LOST any weight but I hadn't really gained any either.

Well...this past week all of that caught up with me. I exercised a little better and a little harder this week than I had been and tried a little not to eat so much. On Saturday, though, we went to the Clover St. Patrick's Day Fair and ate funnel cakes and pizza and cotton candy.

That put me over the top. I have officially gained some weight.

So...today I went out and busted it on the track and went 3 miles and did 6 sprints. I also am having a lunch without the fat free chips that I love.

It's now time for me to get serious again and get this last 15 pounds off. So I'm doing it. Less food, more exercise. Speaking of the exercise bit...I have become a little wimp about doing my strength training...my arms are looking like relief society arms again. Time to amp up the weights on my triceps!! So I also did some pushups and situps today. Tomorrow I'll be working my triceps with the full three reps of weights instead of the wimp out one rep I've been doing lately.

SO...All of you who have wimped out this month...you know who you are....

Just because you haven't been posting every day that you work out this month don't lose heart. Remember that there is a bigger contest going on to get you healthy.  (Not to mention that swimsuit season is coming up...and you KNOW you want to go to the pool...)  The yearly contest counts too! Remember the details? Don't give up posting as often as possible:

Contest for this year:

The winner will receive a full day with me. It can be a Day with Davina or it can be a full day of a photo session with me. You get to choose. It will also include other goodies that we will add onto the winner's package through out the year. You will want to win this!

To win:

*Be the person that posts the most often on Move it Monday through out the entire year.

*Keep a journal and have at least 12 entries by the end of the year. (That's just one per month...this is about getting some consistent habits.)

*Check in every week on Move it Monday comments.

*Get 20 minutes of exercise at least 4 days a week.

*Start eating off of smaller plates...or at least eat much smaller portions at every meal.

Now, I know that you can't do this every single day of your life. Take it a day at a time. Do the best you can. Don't give up. The person that does the best at developing consistency will be the winner. It's not really about being the one that loses the most weight (although I think that it will be a natural thing that will happen) it's about changing your approach to food and moving your body.

Get back in the contest!  Do it for YOU!

healthy. LIFE.

almost there.

Thank you so much to all of you who have been voting everyday!  Thank you!  Thank you!

Only 10 days left until the contest is over.  Join the voting every day by clicking here:

Vote here.

And thank you to everyone who has written to me in the comments of the competition.  I really appreciate you taking the time to write a note to me!

fun. LIFE.