Women and Business: Jasmine Star
***All images in this post are copyright Jasmine Star.***
NEXT WEEK: Lauren Clark
{To nominate women you'd like to see in this series please list them in the comments-or if you have a question you'd like to see in the interviews--make sure to include your info in the comment fields so that I can get in touch with you- or write to me at: davina at davinafear dot com } As always make sure to leave comments for the women who are featured. They like comments as much as I do I'm sure...let them know if you have questions or just to say thanks! for their insight and wisdom... You can check out the rest of the series by clicking here. Tell a friend!
How do you know that you need to take a break from business? What do you do when you need a break?
I know when I need a break when I can't think clearly. When thoughts and my emotions are at odds with each other, I know it's time to take a step back and breathe deeply. My usual escape is with my husband and my dog...we'll head to Laguna Beach and just spend the afternoon at the beach. Or, if I just need a quick release, I'll grab a book and read for a while. Reading somehow puts my mind at ease and peace.
What do you think was the catalyst to becoming so widely known?
Without a doubt, my blog was the biggest catalyst for my business. Far before I was a photographer, I was a girl who was just trying to follow her dreams. And I blogged about it. The fear, the triumphs, the trials, the failures. I was real and documented my life as it happened. Somewhere along the line, people started following the journey. These people were random strangers who came across my blog and became supporters of my goals. Some might have been brides, but most were people who passed my name along when they heard someone was getting married. This was how my business grew.
You are very busy. Relationships are very important to you, what do you do to make time for your husband, family, and friends?
This might be a totally lame answer, but I make time by making time. Most entrepreneurs learn early on how to make, create, carve time. Yes, it's a juggling act, but if you think in advance where you can skimp and splurge, it makes life easier. Because I value my relationships, I keep a strict schedule. I wake up early, I email from specific times in the day, I work out at a certain time, I have lunch and go on walks with my husband everyday, I close my computer at 6pm every night. Time can be your biggest enemy or your best friend. The more your schedule your life, the more control you retain.
What do you think are the three keys to your success?
1. Support. I have the most insane support structure. Ever. My husband is quite possibly the most amazing person on the face of this planet! He's my biggest supporter and challenges me to new levels. My family and friends have become pillars though this crazy journey as well and they help keep me grounded and focused. I'm so blessed.
2. Feedback. I don't make big decisions without asking for help from peers and mentors. Hearing from multiple perspectives really changes your thinking and I heavily suggest this when possible.
3. Humility. My dad always told me to never forget where I came from...the minute I forget my roots, the branches will never look the same.
You have become successful in a short period of time. What have you done over the last few years to keep from being overwhelmed?
During my first year of shooting, I booked 37 weddings...all which took place between May-October 2006. It was quite possibly the most stress I've ever experienced in the life of my business. Ever. I vowed to never repeat it. Since then, I balance bookings via price (determining price primarily via a supply/demand model) and outsource wedding post production and wedding album design. By doing so, I'm freed to focus on client care, foster my online presence, and shoot....which are all things I love!
What are you most proud of as a business woman?
I'm most proud of sharing. Sharing my ideas, my beliefs, and my knowledge with other photographers. When I first started, I desperately wanted knowledge from photographers I looked up to, but it was hard to come by. I made a promise to myself that if I was ever blessed with an audience, I'd share ideas and knowledge freely. I'm proud to say this has come to life and I'm so lucky to be a part of such an awesome community! If you're interested in reading FAQs, you can find them here: Jasmine's FAQ's
What do you do that your clients rave about most?
This is SUCH an interesting question...no one has ever asked this before! I had to think a few minutes before I answered and the one word that kept appearing in my mind was fun. FUN! Yes, clients are happy with their images, but most often I hear they had fun during their shoot. That is the biggest compliment! I've discovered that if I can make people have fun, I've done more than I could ever dream with my camera alone. This makes me feel like the luckiest girl alive.
You have thousands of followers on your blog. What do you think are three keys to having a successful blog?
During high school, my best friends and I coined the following term: K.I.R. Keep It Real. Often times I come across blogs where the writer talks so highly of himself/herself, and I blush at the self-flattery. It's disconcerting. The best way to reach people is to be real...the good, the bad, and the ugly. We've shaped our beliefs to think we--as photographers--should come across as overly professional, artistic, and, well, amazing. But if we were honest with ourselves, I'm not sure that's the case. At least entirely anyway. The best rule of thumb is to blog the way you'd talk with your grocer. Would you tell your grocer you just took the most amazing images that are buttery and creamy and will make your eyes pop out from awesomeness?! I sure hope not...and if you would, then maybe you have a pretty awesome grocer! :)
How do you post on your blog so often? Do you have a system for quick blogging?
I WISH I had a system for quick blogging! I'd sell it and become a millionaire! :)
I blog 5-6 times a week and, yes, it's so hard at times. Sometimes it's hard because I lack time...lack content...lack creativity...other times, I'm just lackluster! :) I, however, have worked blogging into my daily routine because I know it's a defining part of my brand, business, and online presence. It's become the largest point of differentiation in a saturated market and pushed demand, regardless of the economic downturn.
I usually try to plan my blog topics 3-4 days in advance so I'm not left striving for content day-of...that's always frustrating. I also have bi-weekly topics such as Kisses+Disses and FAQs, so this helps keep things fresh and fun! Overall, I'd definitely say it's a discipline and something anyone can do if they put their mind to it! :)
What do you recommend women do who are just getting started in the industry?
Follow your heart.
Don't let anyone tell you, You Can't.
If you come across negativity (oh, and you will!), don't ignore it...use it to fuel your inner desire to prove the nay-sayers wrong. When you want to quit, don't....quitting is too easy and nothing good in life is easy.
Don't be the best, be different.
Be you.
Love yourself...the flaws, the wrinkles, the OCD, the extraness around your belly.
When all else fails, take a deep breath, open a pint of Ben&Jerry's, and enjoy life.
To see more of Jasmine's Work:
***All images in this post are copyright Jasmine Star.***
References (2)
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Response: cine esotéricoDavina's Blog - Davina's Blog - Women and Business: Jasmine Star
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Response: vihara satya dharma
Reader Comments (11)
Yay!! I love her!! Such great advice and a lot to think about!! Learning to love myself is a goal for me this year and I am excited to see it change my work. Thanks Jasmine & Davina!!!!
I love Jasmine Star. What she said about sharing really resonated with me because I feel like more of that kind of attitude is needed in this world. Being confident enough to share with others and not try to hide and keep your trade secrets to yourself. We all start somewhere and she's such an inspiration and encouragement. Go Jasmine. One of my all time favorite Women in Business features ever Davina - probably cause I just love J* so much! :)
I love Jasmine! :) That's all. ;)
You close your computer every night at 6pm? Now that is the secret. Jasmine, God is using you to help me change. Thank You for being His tool.
I love Jasmine. She's the real deal.
I was lucky enough to spend time with Jasmine at the J* workshop in New Zealand recently and I have to say - throughout the day Jasmine did Keep It Real. No topic was off limits and she shared so openly throughout the whole day! I was totally blown away by how she made the effort to connect with everyone in the room, at once, one on one and on so many levels! An inspiring woman who gives back so much!
Awesome! I always love hearing about how she can K.I.R. I think that is the most important factor - thanks for sharing!!
Ok, I'm hooked on this blog now! Jasmine always has something great to say to get me all pumped up about my business! Thanks!
no matter how many interviews I read, I am ALWAYS blown away by Jasmine's GENUINENESS. She is so real and I know that is what drawn me to her...plus her talent and she is crazy smart as a business women. Well, you get the idea...she ROCKS!
Thank you for this wonderful interview! Jasmine inspires me every day!
She blesses my socks off!
Ha, Ben & Jerrys. Love it :-)