pricing made easy.

Pricing is probably one of the most stressful, brain taxing, mysterious aspects of running a photography business.

Well,  it doesn't have to be.

Some of you photographers have probably heard me rave about Alicia's Easy As Pie Pricing Guide.  If you've wondered how to work out your pricing your products and services...no easy task since there's all kinds of things to consider.  Cost of goods, overhead, travel, mileage, home studio, retail studio, digital darkroom time, prop costs, education costs, software, computers, cameras, lenses, photoshop, albums, prints, canvases, cards, client care, organization, office supplies, packaging, furniture...and the list goes on and on when considering the costs of running a business and then running a successful business means it needs to be profitable. 

All of these things need to be considered when pricing your products and services...that is if you want to be running a business as a professional and not as a hobbyist. 

Enter Easy as Pie pricing guide.  I wish this guide had been around when I started my business 9 years ago.  Over the years pricing has always been difficult with no set industry standard.  I've talked at length with many photographer friends, taken courses, attended professional industry workshops, and reworked my pricing time after time.  I love Easy as Pie because the math is simple (just what I need).  Basically, all I had to do was fill in the blanks.  Alicia explains the advantages and disadvantages of carrying certain products, keeps things simple in her explanations, products, and approach. One of the best parts is getting to see the evolution of Alicia's own pricing over the years.  I keep trying to think of something that would have made it better and nothing is coming to me. 

If you've felt unsure of your pricing, don't know where to start, or feel like you just keep taking a stab in the dark, are serious about getting your pricing and collections on target, and and need someone to hold your hand then you'll love this guide as much as i do.  After hearing so many people have issues and questions about pricing; I think all of the answers are finally in one easy, fun, juicy place to read.

Get it.  Love it!  Easy as Pie Pricing Guide.

ETA (04.01.11):  The Easy as Pie Pricing Guide AND Happy Place Guide are on sale for today only at 1/2 price.  Wohoo!!

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